Apple are hardly one to stray away from controversy but this app has proved too much for them.

An app called La Petit Mort has been banned from the iTunes store because its pixelated images and erotic sounds resembled a va-jay-jay. The aim of the game is to simulate a female orgasm and it was developed by Copenhagen-based Lovable Hat Cult. And while the object of the game might be sexual, the images are heavily colourized and pixelated. According to Mashable, "gameplay" consist of dragging your finger slowly around the screen, guided by musical sound effects. There are no points or levels but players are unable to unlock various "experiences" based on their movements. One of the games creators, Patrick Jarnfelt, explains in an email to Mashable that the game is an erotic experience but defends its purpose. "Our game should not be regarded as an educational game about pleasuring vulvas," Jarnfelt writes. "It is meant to be a sensuous, erotic and artistic experience in itself. One could hope though, that the way you have to play it and the discussions it hopefully spurs, could lead to people being more relaxed about female sexuality, and make the world more accepting and aware on these subjects, and make them less taboo.” The below video shows the game in action. Let us know what you think.