Beauty News: Vichy Announce New Addition to IDEALIA Range – IDEALIA BB Cream

We've been big fans of the IDEALIA range since its launch late last year, and if you’re the same you’ll be happy to hear there’s a new addition. 

Vichy have announced the launch IDEALIA BB CREAM, a 6-in-1 skin perfecting care formula offering “skin transformation from deep within to give ideal skin quality + uniform colour instantly”. That’s one big promise. 

Vichy say they have conducted worldwide research to discover what women consider to be ideal skin, with results suggesting that all women wanted skin “free of dull, tired and grey tones”.

No surprises there, as we all want lovely bright dewy skin, but getting it is another matter altogether.

The Vichy IDEALIA range

 

With a plethora of BB creams now on the market, what makes this one different and worth the spend? 

Well, according to Vichy, IDEALIA BB CREAM uses the world’s 1^st ‘Ant-Grey Technology’, within the existing IDEALIA formula. They say:

• Pure mineral pigments instantly beautify the skin’s surface for a glowing and radiant result
• Natural ingredient Kombucha, derived from Ceylon black tea, durably brightens the skin from deep within
• UV protection protects against sun damage with SPF25 and PPD16 preventing your skin from becoming dull and grey in the future

 

And the 6 in 1 Skin ‘Perfecting Actions’…

• Illuminates Instantly
• Hydrates over 24HRS
• Smoothes Wrinkles
• Refines Complexion
• Reduces Dark Spots
• Protects From UVA/UVB with SPF25, PPD16

 

In tests, carried out in France, 77% of women reported improved hydration after a month of use. Brighter skin was a reality for 86% of users, while 71% reported improved skin texture and 79% said they felt their dark spots has been reduced.

Vichy IDEALIA BB Cream is available in two adaptable colour shade, light and medium, and retails at €23.50