Jackson failed to disclose the promotion of her own brand

Conor McGregor joins Jackson, as they both failed to disclose that their posts promoted their own brands, however, they didn't label them as ads on several occasions.

The makeup mogul, who founded SOSU Cosmetics and Dripping Gold tan, didn't properly disclose that she was paid for several posts between December 2024 and February 2025 on four separate occasions.

Two of those posts involved a masterclass at Dunnes Stores, while another featured a collaboration with celebrity makeup artist Paula Callan.

The CCPC found that she "failed to clearly and appropriately disclose that the promotion is a paid promotion," per Evoke.

On the other hand, McGregor's compliance notice relates to his Forged Irish Stout brand. The controversial boxer failed to disclose that the products were being promoted in a paid capacity in three separate posts in June 2024.

Both Suzanne and Conor were advised to mark such posts with Ad or #Ad going forward.

"You, Conor McGregor, a trader, are hereby directed to ensure that, in all futures instances, where a trader has paid you to use editorial content in the media to promote a product or service, you make it clear that such promotion is a paid promotion," the CCPC said, according to the Irish Independent.

"This includes, but is not limited to, all content forms, e.g. stories, reels, posts, collaborations, on all media where you are promoting any product or service, including your ‘own brand’ products and services," they added.

"Whether you’re a retailer, a publican or an influencer, you must comply with consumer law," the CCPC said.