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12th June 2015
01:25pm BST
The aim of the initiative is to raise cancer awareness in rural Ireland as well as raising much needed funds for the Irish Cancer Society.
The Irish made wrap is available through Dairygold Co-Op Superstores and for every bale of wrap purchased, a donation will be made to the Irish Cancer Society.
The Woodlands House Hotel in Adare, Co. Limerick decided to join in and "Wrap it Pink" and have created a beautiful video using a drone.
https://www.youtube.com/watch?feature=youtu.be&v=moju70lWY_c&app=desktop
Huge thanks to Paraic O'hEaghtairne for sending this our way.
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