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29th April 2016
03:33pm BST

Dear @UrbanOutfitters think this is an acceptable product aimed at teenage girls? Shameful AND hugely irresponsible. pic.twitter.com/3gdwadGj5Q
— Sam Missingham (@samatlounge) April 28, 2016
Seriously, punning on Beachy Head with Peachy Head and then calling hair suicidal must have taken some serious level of marketing wankerdom. — Matt Haig (@matthaig1) April 28, 2016
Urban Outfitters was quick to respond:@matthaig1 @UrbanOutfitters wow. Irresponsible and out of touch.
— Dianne pilkington (@dipilky) April 28, 2016
@matthaig1 We appreciate your concern and are pulling this product from all retail stores immediately. — Urban Outfitters (@UrbanOutfitters) April 28, 2016Someone else had a suggestion for the store:
@UrbanOutfitters @samatlounge I think it would also be appropriate for you to make a large donation to a suicide prevention charity.
— seriously hilary (@seriouslyhilary) April 29, 2016
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