Guinness have not tampered with their logo in over a decade.

The harp is iconic, the lettering is distinctly recognizable and the brand is world renowned. But they’ve decided it’s time for a spruce up and have tasked brand design agency Design Bridge to create a new logo. Original: BOOM:  It's pretty damn sexy looking. The ‘Estd. 1759’ text has now been incorporated into a far sharper looking harp, while there’s also been a slight change to the font used for ‘Guinness’ itself. A blurb on Design Bridge’s website reads: “It’s not often that you get to re-design one of the world’s most famous brand marks, so this project was a real labour of love and a shining example of our creative philosophy. “The new harp is a sympathetic revolution of the original brand mark – a contemporary take on the brand’s heritage. It can work on anything from craft beers in Europe to Limited Editions in Africa and, just like Guinness itself, has true craftsmanship at its heart. "We think Arthur Guinness would be proud.” https://www.youtube.com/watch?v=mSh1NNp0q5Q