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Published 22:19 5 Jan 2016 GMT
Updated 22:25 5 Jan 2016 GMT
One unhappy customer named and shamed their Extremely Chocolatey luxury biscuit range when he dipped a biscuit in tea and uncovered the signature custard cream logo.
Bearing in mind a packet of M&S custard creams costs considerably less than a packet of luxury biscuits, Peter Marshall took to social media to foil the supposed deceipt, quickly going viral.
However, a spokesperson from Marks and Spencers has come forward to shed some light on the situation, insisting that there is nothing untoward going on here.
Speaking to Buzzfeed, he said: “Customers can rest assured the biscuits remain our own luxury recipe covered in milk chocolate, they are simply made using the same mould as a custard cream.”
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