What do you think?

Dove has come under fire for a new campaign which aims to promote positivity in women. They are encouraginging women to tell their friends to share one positive tweet for every negative one. It's called #SpeakBeautiful and they say it's a "fun activity to spread positivity".

If you know a girl who has been negative online—about herself or others—try this fun activity to spread positivity. #SpeakBeautiful pic.twitter.com/cEZZbCz4ye

— Dove (@Dove) October 18, 2016

Their main aim is to get women to post positively more than negatively but instead of having that effect it has caused a huge backlash with people suggesting it's "patronising" and "creepy".

.@Scientits @Dove Oh God. They've made a campaign out of those men that tell you to SMILE. — Suze Azzopardi ?? (@TheAzzo) October 18, 2016

@Dove this is severely creepy. It's like happy bullying.

— Steve Delfino (@SteveDelfino) October 18, 2016

@Dove guys this is really, really patronising — starship ??? (@starshippyflyby) October 19, 2016

@Dove serious error with this campaign. This isn't positivity its social control. Stop it

— (((Sarah May))) (@Sarah_May1) October 19, 2016

@Dove or you could encourage people to listen to women instead of dismissing their voices — Chris Sorrentino (@cj_sorrentino) October 19, 2016

#SpeakBeautiful or don't. It's up to you. Your life, your online presence, you don't have to be part of a cynical marketing tool for @Dove https://t.co/M4OyG3KNeh

— Upulie Divisekera (@upulie) October 19, 2016

FFS, Dove, leave girls alone. https://t.co/ntAgwyS2zk — Glosswitch (@glosswitch) October 19, 2016

fixed that hashtag for you @Dove pic.twitter.com/uxooPsAVHu

— rustle crawlskin (@Choplogik) October 18, 2016