Chowder, a six-year-old Chow Chow, is the cute content we need today.

In these uncertain times with multiple restrictions in place and life turned upside down, distractions are key and adorable animals definitely help. Rae 'the unicorn puppy' and penguins roaming around a Chicago aquarium brought us joy during the week and now we have just discovered Chow Chow. With a following of 430,000 on Instagram, this doggo already has a very strong social media presence and if you weren't familiar with him already, now is most definitely the time to fill up your timeline with sweet snaps. Chow Chow is from the Philippines and has his own YouTube channel which his owner regularly updates. He even has a message for his followers amidst the coronavirus pandemic:

"Sending some positive vibes and smiles amidst the Covid-19 outbreak. Wishing everyone good health, safety, love and light ✨ Stay strong world, we will get through this tough time".

The replies to this particular post show just how much people engage with Chowder and this is one account we plan on interacting with over the next few weeks. His soulful gaze and adorable accessories mean he's a major social media hit and his lazy day face is almost too much, see below. Go forth and share the fabulousness that is Chowder.