The show says that it aims to challenge stigma and stereotypes.

Supermodel and podcaster Vogue Williams has been announced as the host of Send Nudes, a brand new E4 show. Pitched as a "warm-hearted, transformational series", Send Nudes will see Vogue offer support to people as they share their "personal body hang ups". E4 have said that Send Nudes will offer participants the "opportunity to look into the possible future, via 3D animated avatars, to show them an ideal of what they could look like if they went ahead with their desire for cosmetic surgery". The statement from the channel goes on to say that the participants "won't be alone". It reads: "They'll be supported by presenter Vogue Williams in the studio, and a diverse panel of 50 people from across the country. "The panel will get sent the individual's 'nudes,' and add their honest feedback into the mix as the contributor looks to make a very big decision." The channel claims that Send Nudes will "put the the body hang-ups we all share on show, celebrating our differences, and showing these contributors, whether they decide to have surgery or not, that there's no such thing as 'normal'." Speaking ahead of the 10 part series, which is due to air in 2022, Vogue spoke highly of the show. She said: "This will be a super positive show celebrating all body shapes and sizes and our panel of experts are on hand to try and help contestants only make choices that are informed and are their own final decisions." The DJ then added: "As much as I like to normally get stuck-in to production, I will remain fully clothed throughout!" Channel 4's commissioning editor Clemency Green said: "With so many prejudices and preconceptions about plastic surgery, it can be hard for people to talk openly about the prospect of surgery. Send Nudes is different, we want to challenge these stereotypes and destigmatise these discussions, providing contributors with a safe space to reveal the emotional, often jaw dropping and very personal reasons for wanting surgery and giving them the opportunity to hear constructive, supportive and surprising feedback."