What the heck?

Even though Love Island has been finished for a few months now, we've still been seeing a lot from the contestants. They've been doing various projects, photo shoots and managed to nab a lot of partnerships with high profile brands. Most of the collaborations have been with different clothing brands. Montana is working with PrettyLittleThing, Jessica and Dom are on board with Boohoo and Amber has created her very own line with Motel Rocks. And now, Chris Hughes has confirmed that he is working with Topman, but his announcement has taken people by surprise. They're not sure what to make of it. He shared the news about his new Topman 'product', L'eEauDeChris with fans on social media. It's bottled water made with his tears. You can probably see what people are confused. It's clearly a piss take, or so they hope anyway, but the bottled water has already been listed on the main site. Taking to Twitter he said, "I'm launching my first ever product in partnership with @Topman. #LEauDeChris"

I'm launching my first ever product in partnership with @Topman

#LEauDeChris pic.twitter.com/LTnKVQtXzI — Chris Hughes (@chrishughes_22) October 9, 2017

Here are some of the reactions:

@HTPike4 I love him.... but what is this?? ??

— molly (@malicexxo) October 9, 2017

are you bantering ?? pic.twitter.com/LA00XMaIZd

— Anna ??? (@annaxox_x) October 9, 2017

Idk if this is a joke or not

— EV (@eviewints_) October 9, 2017

This is a joke ad right..?

— Becky Marchant (@BeckyMarchant1) October 9, 2017

@franceshill_ is this a joke? ???

— Alex (@Alexkt69) October 9, 2017