Another day, another drama.

The purpose of advertising coming up to a movie debuting is to give the viewers an idea of the film, without giving it away. Films may use posters, trailers and billboards to show Films may use posters, trailers and billboards to show clips of the film which will motivate us to spend our hard-earned dough watching their films. One poster that has really annoyed people is the new advert for the X-Men:Apocalypse film displayed in Los Angeles in the U.S. The offending sign in question features Jennifer Lawrence's character, Mystique, and Oscar Isaac as the character of Apocalypse. But what has really pissed people off is the message the poster shows - a man strangling a scared woman.

Image via Twitter

The promotional poster for the new film has angered many fans, left them debating why out of all the scenes in the film, did they choose a scene where a man physically assaults a woman. Actress Rose McGowan has spoken to The Hollywood Reporter about the poster in question, calling it unnecessary and stupid:

"There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. "The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. "Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero?"

20th Century Fox have yet to comment on the matter, but fans on Twitter have been left less than impressed.

If you can explain away the X-Men billboard as non-problematic, you're actively contributing to the problem.

— Lotus (@aSoftBlackStar) June 3, 2016

YES ty I see this billboard everywhere and it makes me so uncomfortable https://t.co/V1qStQHbxA — Sophia (@sparkly_sophia) June 3, 2016

FOX is using a huge billboard of JLaw strangled by Oscar Isaac cuz violence against women is gonna sell more tixhttps://t.co/AiWtT7OvIW

— Kae McKenzie (@piebypie) June 2, 2016

Lead image via YouTube