The Irish are great cinema-goers... Probably because it's an activity that doesn't depend on the weather, and is a viable alternative to drinking. Now, a new app promises to overhaul our cinema experience, making it a LOT easier to check what's on, view trailers and book movies in just a few steps. Usheru is a free app that not only allows you to do all this, but also compares prices in your locality so that you get the best possible value. It also helps you discover movies to check out that will suit your personal tastes - so no more scrolling through meaningless titles for hours. The team behind usheru say: "the cinema is more than just a place to watch a film. It's a night out where film is the beautiful centrepiece. You lovingly watch a story being told, without distractions, with friends and a cheeky treat or two." "The cinema is more than just a place to watch a film. It's a night out where film is the beautiful centrepiece. You lovingly watch a story being told, without distractions, with friends and a cheeky treat or two." "So our little band of film-lovers, film professionals and te(ch)xperts decided we wanted to promote film in cinema. We sat down with people who ran cinemas, people who make films and people who promote films." "We also listened to you and came up with usheru." "We want everyone to win by getting more people to go to the cinema."

usheru Features:

• Three quick clicks is all it takes to secure a cinema ticket at your local cinema.
• Recommendations are served to you based on films and genres you love.
• The app provides full cinema listings including movie trailers and a movie synopsis.
• If you're bit lost, usheru has geo-location that will help find the closest cinema to you.
• It also contains a feedback loop so you, the audience, can contribute in making usheru cater to all your cinema needs

You can get your hands on the app for iOS by clicking here and for Android by clicking here.