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10th December 2024
08:40am GMT
Coleen Rooney looks set to out-earn her husband Wayne for the first time, according to an expert.
The famous WAG has just finished a hugely successful stint in this year's series of I'm A Celebrity... Get Me Out of Here, making it all the way to the final where she lost on the crown to McFly's Danny Jones.
It is reported Coleen was paid a huge €1.8m to appear on the ITV show, and it's thought that her financial rewards for going on the show won't end there.
According to one PR expert, the 38-year-old could land herself a further €18m off the back of her time in the jungle.
Speaking to the Sun, PR expert and Head of Talent at Press Box PR Lynn Carratt said: "Coleen is on the brink of becoming the primary earner in her relationship with Wayne for the first time in her career.
"She made everyone laugh with her Butlin's holiday story and the holiday chain are already offering customers a discounted deal if you use her name to book and there is a call for her to become the new face of the company, which could land her a multi-million pound deal."
She added: "Brands will be lining up to work with her when she leaves the jungle, I can see her working with brands like Tesco or Aldi and having a fashion range with someone like Very."
The expert, who was speaking on behalf of Spin Genie, went on to point out Coleen's role as Ambassador for Applied Nutrition, a collagen supplement and said it was likely she could end up hosting a podcast or TV show in the near future.
Carratt said the "sky is the limit" for Coleen's earning potential, adding that she could "easily earn up to £10m next year as she has more time to focus on her career."
Meanwhile, her husband Wayne is managing football side Plymouth Argyle. However, this season has been a struggle for the south-coast club, who find themselves in the relegation zone on 17 points.
There have been reports that Rooney is fighting to save his job in charge of the Pilgrims, and could be sacked if results don't improve soon.
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