Eagle-eyed soap fans were quick to spot a blink-and-you'll-miss-it telly crossover moment on last night's episode of Coronation Street.
In one scene, the character of Liz McDonald is seen sitting back watching TV - while chugging a glass of red wine, as you do in the middle of a weekday - and the programme she's watching is daytime panel show Loose Women.
https://twitter.com/itvcorrie/status/771309944171704320
Corrie and Loose Women are both ITV shows, which is strange enough already. But it gets even weirder.
https://twitter.com/AlisonKingFansx/status/771060323965075457
Beverley Callard, the actress who plays Liz, has herself been a guest panellist on Loose Women in the past.
https://www.youtube.com/watch?v=4ZfP6KTWAdA
Let's just take a second to grasp the Inception-like weirdness of that.
https://twitter.com/jhrot/status/771059558081032192
This intrusion of our real world into Corrie's fictional one can set the mind off on a real trip: for instance, does this mean Liz also watches other soaps, like EastEnders? Is there even a way, in this mad topsy turvy universe, that she watches Coronation Street?!
ALSO: Loose panellist Sherrie Hewson was once a Corrie regular herself, playing Maureen Webster.
https://www.youtube.com/watch?v=lyY9Or9fCGA
Which means Liz would have known Maureen: does Liz then recognise Sherri on Loose Women?!
Ow, my head.
https://twitter.com/chloerich_xox/status/771068182031458305
Or maybe it's just a new ITV approach to cross-promote shows? Maybe Rita will be shown watching The X Factor next?
The Loose Women loved the joke at any rate, as they would.
https://twitter.com/loosewomen/status/771312729806090241
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