Drink driving is stupid, dangerous and kills Irish road users. Now Dame Helen Mirren is fronting a new campaign ahead of this year’s Super Bowl, and she’s telling Americans not to be “pillocks” by getting behind the wheel after they’ve had a drink. The actress is taking part in the Budweiser campaign by sitting in a restaurant being served a burger and a cold beer, before delivering her hard-hitting message. Introducing herself as a "notoriously frank and uncensored British lady" – she doesn’t mince her words in delivering her very own Queen’s speech: "If you drive drunk you, simply put, are a short-sighted, utterly useless, oxygen-wasting human form of pollution, a Darwin-Award deserving, selfish coward. "If your brain was donated to science, science would return it." Video: budweiser The campaign will run during the Super Bowl Sunday game, where advertising companies frequently use celebrities for one-off campaigns on the night. Each year drink driving incidents in the US spike during Super Bowl Sunday, where supporters watch the US National Football League (NFL) championships.