"I was a child, chill"
Popular Australian influencer, Emma Claiir has been dropped by a major beauty brand after she revealed that she killed two cats when she was a kid.
Following the controversy she said its "not something she's proud of".
The 28-year-old has spoken out about it and said she's "deeply sorry" to anyone she may have hurt.
The mum-of-one shared the story on a recent episode of her Simply Chaotic podcast and shortly after she did, beauty brand MCoBeauty pulled their collaboration contract.
The comments were immediately met with backlash as fans were horrified that Emma could do such a thing as a child.
Speaking on her podcast she said: "I killed my cat … My sister did not speak to me for months and my mum was f*****g fuming at me, and yeah, I killed it.
"I was swinging my cat around. Like, I was thinking it was just a stuffed toy. And I accidentally let go of it.
"And then, if you really want to know more about me, I also killed my best friend’s cat."
The influencer was pushed to release an apology statement soon after the podcast aired.
"It’s a bit of light humour"
She took to her 100k Instagram followers and said: "To the people offended by my story in today’s simply chaotic episode that I just shared. It happened 21 years ago.
"I was a small child accidents happen and you all need to chill.
"I hope that you are not the same person you were at nine years old and I can confirm that after that accident I have been the mother both to multiple cats including my baby Fred.
"It’s a bit of light humour in a get to know us episode and if you can’t handle that then simply chaotic ain’t for you. So byeeeee."
Soon after Emma released that statement, MCoBeauty announced that they have cut all ties with the creator.
In a statement they wrote: "It has come to our attention that Emma Claiir recently relayed a story on her podcast discussing an incident of animal cruelty from her childhood.
"We were dismayed by this story, and will no longer be working with Emma in future. Here at MCoBeauty, we take instances like this extremely seriously and do not condone animal cruelty of any kind.
"Thank you to all of those who have taken the time to bring this situation to our attention."
There's more..
In a second statement, Emma said: "Hello friends, I would like to jump on here and firstly apologise for the story mentioned in episode one of simply chaotic.
"I am well aware that the story was not light humour and in fact very serious. It was not intended to come across the way that it did as it was simply just a story from the past about an accident that was made as a little kid but I can see how it has come across like that.
"I have taken time to think about my actions and want to confirm that I do have empathy about the situation and it’s not something I am proud of as it really hurt myself and my family 21 years ago.
"I am a loving person to all things living and have since been the most amazing cat mum to multiple cats and dogs. I'm now also a loving mum to a little boy and have definitely grown up from that little nine-year-old kid."
Related links:
