Elizabeth Arden launches new Visible Difference Skincare Line

Legendary beauty brand Elizabeth Arden is sporting a new look.

Famed for its Eight Hour Cream, Elizabeth Arden has now focused its efforts on new line of spa-inspired skincare that aims to take all the jargon out of buying beauty products. 

Researchers for the company found that many women were turned off by advanced technical terminology when it came to shopping around for skincare. So, they concentrated on creating a line where choosing the right product and understanding its benefits would be a much simpler process. 

The result is the Visible Difference collection, with dedicated products for oily, dry and combination skin types, with subtle differences in packaging to indicate which skin type each product is for. Each category contains products to cleanse, tone, treat and moisture the skin. There is also a selection of specialist treatments including a Brightening Eye Gel, Hydration Boost Night Mask and an Optimizing Skin Serum.

The new Visible Difference range from Elizabeth Arden

The new packaging looks sleek and the simplicity of choosing the right product is certainly appealing – but the big question is do they work? Elizabeth Arden is suggesting beauty fans can see a difference in as little as six days.

Elizabeth Arden Optimizing Skin Serum

We say: The first product I’ve tried from the range is the Optimizing Skin Serum, and if this is anything to go by Elizabeth Arden is on to a winner. The advanced treatment formula was a godsend to skin suffering the effects of long days, a bad diet and very little sleep, and after a week I genuinely did see a difference. The formula is light, easily absorbed, and gave my skin a healthy looking glow. Without doubt one of my New Favourite Things.

The Visible Difference range will be available from Elizabeth Arden counters nationwide by the end of August, prices range from €20 to €49.