How did they not think this would raise eyebrows? Mark Zuckerberg, the owner of Facebook and Instagram, has just announced a brand new feature on Instagram which shares a striking similarity to another social media app - Snapchat. Mark revealed that Instagram will now allow people to update 'Stories' by sharing photos and videos which will disappear after 24 hours, the exact same way that people can on Snapchat. In a post announcing the update he said:

"We're launching Instagram Stories today. Stories let you share a series of videos or photos -- and have them disappear after 24 hours. You'll see stories from the people you follow at the top of your feed, and a ring around their profile picture tells you when their story has been updated. This is the latest step in putting video at the center of all our services. People are already creating and sharing more video, so we're going to make it even easier."

He also shared an example of the type of content he will be sharing on the new update.

Image via Facebook/Mark Zuckerberg

People have been quick to share their thoughts on the similarities of the two apps and to say they not happy.

Instagram Stories... pic.twitter.com/6HxyRXJ08r

— Sean Fay (@Sean_Fay) August 2, 2016

Facebook should just name its next product "Snapchat" — (◕◡◕) ✦ PASQUALE! (@pasql) August 2, 2016

Nope nope. Facebook next big thing: Snapchat on Instagram. — ameer (@AmeerShahrizal) August 2, 2016

Instagram stories. How has snapchat not sued already? — Kia Watson (@kiawatss) August 2, 2016

Instagram stealing snapchat's concept, desperate to get users back. Nahh, I'm good. — cuᴊo:ᴋnows (@cujoknows) August 2, 2016

So basically you're turning IG into snapchat. That's exactly what this is. Stories erasing after 24 hours. https://t.co/vi7IKHYbqs — Sean Whiting (@SeanW216) August 2, 2016

Stop @ Instagram stories

— Co (@ConanGShore) August 2, 2016

why is the new Instagram update ripping off of snapchat stories — Angela B (*☻-☻*) (@anjula__) August 2, 2016