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13th August 2019
12:37pm BST
Still, Zara wants to ride the wave and who could blame it?
Cult pieces are don't come along every day and in a tough climate for high street stores, the kind of traction this humble smock number earned is invaluable to a brand.
And so the next iteration of the dress is here - in black.
There's nothing different about this bar the colour but is set to be another bestseller.
The dress in only available in Australia so far and has already sold out in several sizes.
It's set to launch on this side of the world soon so expect to see this IRL in the very near future.
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