Long standing designer at Debenhams Ireland Jeff Banks has designed a pair of pink pants to show his support and raise money for Debenhams ‘Think Pink’ breast cancer initiative.

Irish menfolk are being encouraged refresh their underwear selection with these Jeff Banks pink boxer briefs. Made from pink soft stretch-cotton, the pants are billed as a colorful addition to a man’s underwear drawer that he can rely on while sporting his support for the women in his life.

'Think Pink' is Debenhams’ own breast cancer initiative with all profits raised from the sale of Jeff Banks Pink Pants being donated to Breast Cancer Ireland.

Debenhams aim is to not only raise money for ‘Think Pink,’ but also help spread the word about the impact breast cancer has on men. Each year 20 men are diagnosed with breast cancer in Ireland*.

Jeff Banks says: “Breast cancer is not something that just affects women. When someone is diagnosed it affects the whole family, and everyone in that person’s life. I am delighted to be launching the Jeff Banks Pink Pants to support Debenhams’ ‘Think Pink’ initiative that helps all those affected by breast cancer.”

Karen Nason, PR Manager at Debenhams Ireland, said: “Breast cancer and its prevention is something that is close to our hearts. Hopefully, by wearing our Jeff Bank pink pants men across the country, as well as looking good, can clearly sport their support for the women in their life.”

Jeff Banks pink pants are priced at €15.50 with 100% of profits going to ‘Think Pink’, available in all Debenhams stores nationwide and online at Debenhams.ie.

 

* Cancer in Ireland 2011: Annual report of the National Cancer Registry