We've barely just perfected contouring our faces, and now we've got to contour our asses.

Great. Thankfully this time though, we don't have to use incredible amounts of foundation and highlighter and various powders - we just have to wear a pair of jeans. The jeans in question were created by Lee Jeans. They launched a line of denim a while back called Body Optix and they certainly are more than just your average jeans. Instead of moulding to fit your curves or (God forbid) just sitting limply on your legs, Body Optix create a 3D effect on your ass that helps enhance your butt and trick people into thinking you've got a great one even if you don't. We know - it does seem to good to be true. According to Lee Jeans' website, it's not though. It's very much true and we are enthralled. They say their jeans use 2D designs to make 3D effects that create “... a perkier backside by lifting and shaping the rear while slimming and lengthening the legs.” The jeans were contoured too - not with makeup though, with lasers to "create precise lighting gradients based on ideal body proportions to shape and flatter the body.” Sounds ideal. The jeans were first introduced in 2016 but Lee Jeans' 2018 collection has really brought the brand into its own with a decent array of styles and colours to choose from. Now, the price of these lads is slightly more than we're used to shelling out on a pair of jeans but hey, if they're worth it, investing in some may not be a bad idea. You can buy the jeans online with prices starting at just over €108 here.