For the seventh year running American designer Tommy Hilfiger has released a limited edition bag in support of Breast Health International.

Marking the start of Breast Cancer Awareness Month, 2013 BHI campaign reunites two of the original supermodels, Claudia Schiffer and Naomi Campbell, photographed by Patrick Demarchelier.

Proceeds of the bag’s sales will be donated to Breast Health International, a leading non-profit foundation that works to advance breast cancer research and treatment.

“I am very proud of our annual collaborations with Breast Health International,” said Tommy Hilfiger. “Each year, our limited-edition bag allows us, our fans and our customers to build awareness in a powerful way and raise significant funds for the organization. I’ve always admired Claudia and Naomi’s unique styles, and Patrick Demarchelier is an iconic photographer; we’re honoured to be working with them on this important initiative.”

“Being able to play a part in this admirable campaign means a lot to me,” said Naomi Campbell. “As my own mother has suffered from breast cancer, and I’ve seen first-hand the hardships and challenges the illness can cause. I’m a passionate supporter of breast health education, and I’m honoured to be able to contribute to BHI’s amazing work.”

The 2013 design features the trademark Tommy colours in a cool Italian leather

“I’m very pleased to partner with Tommy, Naomi and Patrick to raise awareness and support for such a wonderful organisation,” said Claudia Schiffer. “I hope with this campaign we can increase early awareness for early detection and help support women and families in need.”

The 2013 handbag is a midsize satchel-tote cross with a midnight blue core and cherry red side panels. Made of Italian pebbled leather, the bag embraces Tommy Hilfiger’s classic, American, cool aesthetic. A white hangtag accent and white interior zipper toggles are nautically-inspired. Additional features include a large exterior side pocket with magnetic closure, interior central divider with zipper, mobile phone pocket and brass accents.

The limited-edition handbag will retail for €300, and €100 of each sale will go directly to the Fund for Living. This global BHI initiative provides assistance to women with breast cancer and their families by covering costs or addressing unique problems associated with their care that may not be covered by health insurance programs.

“We’re thrilled to be partnering with Tommy Hilfiger for the seventh year, and we are exceedingly grateful for his unyielding commitment to our cause,” said Shelley Schwartz, Founding Chairperson of Breast Health International. “The sales proceeds from the limited-edition handbags go a long way towards helping us achieve our mission: improving the quality of life for individuals and families affected by breast cancer. We are also excited to be working with Claudia and Naomi – who are such beautiful, inspirational women – and Patrick’s photography is simply fantastic.”

Irish fans can purchase the limited edition bag at the flagship Tommy Hilfiger store on Dublin’s Grafton Street.