Gorge!

So, as a lady on the curvier side of life, shopping for jeans can actually be traumatising. Thankfully, things are getting easier, as more and more brands are looking beyond the typical shape. Not all denim and not all jeans are created equally. One look and one size does not fit all. Step forward Simply Be Denim, the new and extensive jeanswear collection from size inclusive fashion brand, Simply Be. The collection and theme of the campaign behind it launches with the individual in mind: My Genes, My Fit. Simply Be Denim was created with the firm belief that the best pairs of jeans are the ones so comfortable they feel like second skin. As the campaign shows, pull on a fantastic pair of jeans and you’ll look and feel like you can conquer the world. Simply Be Denim: My Genes, My Fit campaign features five models wearing five styles from the collection. With sizes 10 to 32 included and a range of additional styles, cuts and colours, Simply Be Denim has you covered. Speaking about the launch of Simply Be Denim, Country Director Brenda O’Sullivan said: “Our mission statement has always been to offer fashion for all whatever your size, shape or body-type. We do not, nor have we ever, treated curve as a trend; it’s at the heart of everything we do." "Simply Be is all about fashion that fits. We are very proud of our new denim collection campaign featuring models who are curvy and beautiful." Simply Be Denim launches TODAY with prices starting at just €22. I'll take one of each pair, please.