It's facing backlash.

Boohoo is very popular these days and it rarely sparks any negative reactions, but recently it's been facing criticism for the models being used in the plus size range. People feel that the models used don't represent the average plus sized woman.

Was going to applaud @boohoo for using this gorgeous curvy woman, then I noticed that they actually consider her to be plus size. REALLY? pic.twitter.com/u62R8XSxV5

— BadDatesGoodStories (@Crouchi) July 27, 2017

Anyone else majorly offended that this is a 'plus size' bikini on a 'plus size' model?!?!?? no wonder girls think they are 'fat'. #boohoo pic.twitter.com/emNTfGKBpD

— Suz✨?? (@suzziiee_main) July 25, 2017

would be great if @boohoo could show the plus size clothes on plus size models. Canny visualise how it'll look on me from a size 10 model

— JLou (@_squishylou) July 28, 2017

Surely it can't only be me who can't see the size difference between the plus and normal size models on boohoo? pic.twitter.com/8laz4eTYiv

— Katelin Mcconville (@katelinmcc_) July 20, 2017

Girl, you ain't no size 16, so you you be modelling plus? What's the deal, @boohoo? pic.twitter.com/v7k79K0EmZ

— Free to be OK... (@FreetobeOK) July 15, 2017

Why tf does boohoo class this as plus size ?!?!? Plz explain pic.twitter.com/sHdiQpTrAO

— Zoe✨ (@ZoeHaining17) July 14, 2017

There was particular anger when it appeared a model was wearing a size 6 in the plus size range, but this was just a mistake on the website.

So @boohoo ... is this a typo or do you actually have a size SIX modelling your plus range?? ? #boohoo #curve #wtf pic.twitter.com/laU5tdT305

— Holly? (@thot_hanks) July 24, 2017

Boohoo released the following statement to Cosmopolitan:

"At boohoo we pride ourselves on our inclusivity and our ability to provide great fashion for all shapes and sizes. We shoot all boohoo Plus products on a sample size UK 16, and unfortunately the product in question has been incorrectly detailed as a size UK 6. We want to do all we can to use our voice to promote body positivity whilst expanding our 'fashion for all' offer even further. We have an abundance of talented females leading our workforce and being a Company that empowers women is extremely important to us."