Penneys has launched a new customer app

The launch marks the next step in the retailer’s strategy to bring the best of Penneys to more people.

The app is available to download from the App Store and the Google Play Store from today. The new app brings the full Penneys experience into the palm of your hand, letting users enjoy the ease of digital browsing while still capturing the excitement of in-store discovery.

The new customer app offers an immersive browsing experience that makes it easy to scroll through Penneys’ newest trends and style inspiration wherever you are, while the popular stock checker feature lets shoppers instantly see if their must-have items are available at their local Penneys store.

A built-in store locator provides quick access to opening hours and directions, while the favourites feature allows users to save top picks for their next visit. Customers can also opt-in for personalised notifications to stay up to date on the latest arrivals, collection launches, and exclusive updates.

All of this is delivered through an intuitive, user-friendly app design that ensures effortless navigation.

However, customers cannot order items via the app, something shoppers have been calling for for years.

Fintan Costello, Head of Penneys Ireland and Northern Ireland said, “We know our customers love the buzz of a Penneys store — from discovering the latest trends to picking up everyday essentials for the family.

"Our digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere.

"Whether at home or on the go, now it’s never been easier to connect with Penneys.”