Nike has introduced in-store mannequins that actually look like real people.
The sporting brand has redeveloped its women's floor in London's flagship store to include plus-size and para-sport mannequins.
The move is part of Nike's recent drive to promote diversity and inclusivity across their brand.
"To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space," they said in a statement.
The London store will now offer women "an extended offering of plus-sizes." It has also placed an emphasis on women's team kits as well as custom sportswear.
Nike general manager Sarah Hannah said that the move reflects the increased focus on women in sports that has only been gaining momentum over the past few weeks.
"With the incredible momentum in women's sport right now, the redesigned space is just another demonstration of Nike's commitment to inspiring and serving the female athlete," she said.
The new mannequins have received much praise online with many commending the sportswear brand for shifting the spotlight to bodies that aren't just entirely slim.
https://twitter.com/TheChrisMosier/status/1136653247572258816
https://twitter.com/SophiaTassew/status/1136554807576186881
https://twitter.com/ClaireMacNamee/status/1136769474923782144
https://twitter.com/cannonjw/status/1136613887766228992
More of this, please.
M&S has made a huge change to its bra fittings There’s no doubt that many of us will remember our first bra fitting at M&S. As awkward and red-faced teenagers, a trip to M&S for your first training bra was quite the momentous day, and a place we’ve gone back to time and time again […]
This is one of the most beautiful wedding guest dresses I’ve found My best friend is getting married in October, and the search for the perfect wedding guest dress has begun. Finding a beautiful wedding guest dress becomes an area of expertise for women in their 30s, and it’s a challenge I’m meeting with open […]
This summer dress is beautiful The sunnier days are here to stay, and our wardrobes are in desperate need of a boost. We’re ditching our jumpers, coats, and scarves and are swapping them for t-shirts, shorts, sunglasses, and the perfect summer dress. We’re planning on treating ourselves to some new staple items this summer, and […]
