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28th March 2018
09:33am BST

"Underwear should be made for you. But for decades, it's been designed with someone else in mind. "Bras that push, pad and squeeze. Fabrics that suffocate. Lace that chafes. The industry has made billions telling women that in order to feel sexy, they need to look like something they're not. "But times are changing - and so should our underwear. "Two years ago, our product team set out on a mission: create simple, natural underwear that women can feel confident and comfortable in. No frills. No bows. "Forty prototypes later - it's here. "A line of beautiful, Supima cotton underwear that's healthy on your skin, flatters every curve - and made at a factory that's leading the way in ethical manufacturing. On wages. Workplace environment. And the empowerment of its 50,000 female employees."https://www.instagram.com/p/BgrSKXJhiLQ/?taken-by=everlane Among the items in the new collection is a bralette, a bodysuit and four styles of underwear: bikini, hipster, high rise and thong. Each of them are available in four colours, white, black, grey, light pink. https://www.instagram.com/p/BgysCcOh6aj/?taken-by=everlane Everything in the range is priced beginning at €9.60 ($12), going up to €24 ($30). The collection is made of 92 per cent Supima cotton, which is well known for its softness and strength - so it's no wonder the line has already proven to be a hit with fans. https://www.instagram.com/p/Bg169SfBJB-/?taken-by=everlane According to The Daily Mail, Everlane had a 28,420 person waiting list for their first ever underwear collection before it even launched. And in the 48 hours that followed, the hotly anticipated collection is flying off the virtual shelves, with many sizes already sold out.