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20th November 2019
11:13am GMT

It's a seriously chic look and the best part is you can easily recreate the look on a budget, designer vibes on a shoestring budget.
I'm already thinking of how good this coat would look with an all-black ensemble too and it's the type of item that will make everything look dressier, even a white t-shirt and jeans.
Also, if you do happen to be in the vicinity of Penneys Mary St branch this week, the Irish flagship store, you'll want to keep an eye out for the Limited Edition collection.
Limited Edition landed in select stores from Monday, November 19 and the 30-piece edit is designed to elevate party season style to another level entirely.
Discussing the shoot that brings Limited Edition to life, Irish portrait photographer Rich Gilligan says:
"I was interested in bringing a sense of my own personal work to this project. My photographic background stems from quite a raw documentary angle so this was on my mind...I worked as a skateboard photographer for years so shooting in a cold, empty, industrial setting felt really natural for me and it fit perfectly with the collection".Embellished hairbands feature heavily, a key accessory for this edit and you'll also want to take a moment for the gorgeous velvet pouches - the perfect bag to team with your Christmas party dress. Affordability is a mainstay of all Primark launches and this collection is no different with prices ranging from €6 to €40. What are you waiting for? Get shopping!
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