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10th February 2018
10:46am GMT
"You build in an economic incentive, you build in a consciousness with consumers that they don't have to own it, but own this collectively in the world and recycle it.”Interest in the program depends on the region, according to Brodin. https://www.instagram.com/p/BeVNwK3hl6j/?taken-by=ikeaie He said:
“So we are testing radical solutions. There are very different levels of interest depending which city you are in. "So in London, for example, there are a lot of people who commute and they are not interested, with passion, in building a second home, so rental there is more interesting."The Swedish furniture giant are currently testing out the program in Japan, where the buy-back program lets customers sell their sofas to IKEA for recycling. https://www.instagram.com/p/BeqXpNLhAHQ/?taken-by=ikeaie The company is currently working to to fight waste and become a more circular business, designing products "so they can be repurposed, repaired, reused, resold or recycled in any other way", said Peter van der Poel, IKEA's managing director of range and supply.
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