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26th April 2017
02:19pm BST

The Swedish creative agency ACNE is behind the tongue-in-cheek post, instructing consumers on how to distinguish an original Frakta from a fake.
"I wanted to act fast, so we contacted our client the day after and I said, 'We'll have creative work ready within two hours," ACNE's Creative Director Johan Holgrem explained in a press release.
The post, unsurprisingly, went viral quickly, and no-one in Ikea took any offence at Balenciaga "stealing" their design.
It's "unexpected and brilliant," Holgren said. "I like the flirt, and I thought, 'Why not flirt back?' And we did."

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