Alessandro Michele has been announced as Gucci's new creative director.
This new role marks an important promotion for the designer who was previously head of accessories at the fashion house.
Alessandro is to succeed Frida Giannini and his first show will be Gucci's womenswear AW14/15 collection.
President and CEO at Gucci, Marco Bizarri, spoke to Women's Wear Daily about the appointment: "After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life,"
"Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties".
