Your grandmother would approve.

From fashion to interiors, it seems we are all becoming obsessed with Grandmillennial Style. Grandmillennial, if you are unfamiliar with the term, refers to the decor style that feels like a nod to how your grandmother would have loved to decorate her house, from pleated lampshades, ruffled linens, needlepoint pillows, blue and white ceramics, and chintz-everything. In other words; your grandma’s aesthetic – but cooler. Other items you might find in these spaces include needlepoint, Victorian furniture, floral wallpaper, and eclectic rugs. The style is honoring the decor trends of the past, but with a fresh, cool new vibe. And Penneys new interior collection is literally hitting every note – it is pure Grandmillennial haven – at prices we can all afford. Just take a look: Not inspired by the hustle and bustle of big cities, the Grandmillennial style, much like the Cottagecore trend before it, is more about rural charm and quiet places to escape and ponder. Think handcrafted ceramics, rustic basketry, traditional textile crafts, and natural tones with plenty of greens, pinks and butter yellows. The Grandmillennial fan wants to embrace natural materials and traditional patterns, such as plaids and ginghams, along with illustrative botanicals, and playful ditsy
florals. Think picnics on gingham blankets and spending our days drinking tea in a traditional, homely kitchen, this pretty much sums up the vibe of the Grandmillennial – and we want our homes to reflect this soothing, calm existence now. The Grandmillennial style is all about that wholesome life, and finding calm in the simpler things, and we will be racing to Penneys to stock up on some gingham cushions, floral-patterned crockery and rattan everything.