Style
Share
4th June 2013
10:10am BST
Despite saying that they wouldn’t Primark, the parent company of Penneys, is going to be selling products online.
The retailer has just announced a partnership with Asos through which they will sell a very limited range of clothing.
Asos sell a range of brands online.
According to reports the venture, which is on a trial basis, will give Primark an “insight into online retailing.”
The news comes after George Weston, chief executive of Primark’s parent company Associated British Foods, said that they had no intention of going online.
Earlier this year he explained: “It is enough for us to have great fashion in good locations at the right price. That simply works for us. We don’t have a problem that needs fixing.”
Primark will be selling a total of 20 products on the website.
Style
Style
Style
Style
Style
Style
