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8th August 2018
10:41am BST
Guest services manager for Disney World, Joseph Motowidlak, explained to Today: "We saw that our guests were coming up with outfits and entire ensembles inspired by Disney characters. We really saw a need for some kind of transformative makeover experience for people of all ages - something customised to allow guests to really enjoy their day on our property.
"The main thing that makes the experience different than anything else is that it's customisable. Our stylists have an extensive colour palette to work with and clients get to talk through their vision for their look with their stylist - whether that's something subtle or more dramatic. Truly, the sky is the limit."
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