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16th March 2019
03:38pm GMT

Also while we're here, can we talk about how to actually pronounce ASOS.
Following the viral Twitter hashtag #UnpopularOpinion, the brand tweeted to clear the air that ASOS is pronounced AY-SOS and not A-S-O-S.
Which we already knew, but some people were shocked.
The tweet ended up stressing people out as they questioned how to actually pronounce it. Is it AY-SOS or AY-sauce, Ace-SOS or Ass-SOS.
And if you ever wondered what ASOS stood for, it's As Seen On Screen. Why? Well, when the site first launced in 2000, buying clothing online wasn't the norm and so, seeing it on the screen ahead of purchase was "hi-tech", if you will.
There you have it now.Explore more on these topics: