Suffice to say that the White Moose Café has gained a lot of publicity over the past week after being accused of "exposing" a blogger who had asked for a free stay.

UK-based Elle Darby, 22, got in contact with the owner of the White Moose Café, Paul Stenson, to ask about a "possible collaboration" where she would promote the café to her substantial social media followers in return for the free stay. The hotel owner went on to post Darby's message online - while blocking out her contact information and name - and shut down her request. https://twitter.com/whitemoosecafe/status/954703622624956416 Ms Darby received a lot of negative attention from the incident after people noticed her social media handles on the post online. But in a story that just keeps going, the White Moose Café has continued to add fuel to the fire by posting a series of 'offending' pictures on its social media platforms. We're not quite sure what the aim of one particular post on Sunday was, but it took a definitive pop at both bloggers AND vegans (we can't keep up). Mr Stenson has furthermore highlighted that the resulting publicity for Ms Darby should be priced at a rather astonishing €5.3m (including VAT). https://twitter.com/whitemoosecafe/status/954732613541023744 Yup, seemingly that's the tally he's assigning to the resulting "114 articles across 2o countries with a potential reach of 450 million people". In addition the invoice - which of course was posted to Twitter - states that "mentions in videos will not quality as payment". Over to you, Elle.