The Sun newspaper has been printing images of topless women on Page Three for almost 45 years and it seems the tradition has finally come to an end. The newspaper has reportedly ceased publishing Page Three topless models much to the delight of protestors everywhere. The Guardian reports that the publication, acquired by Rupert Murdoch in 1970, has quietly brought the controversial feature to an end. Today, a scantily clad Rosie Huntington-Whiteley graced the page where a topless model is normally found suggesting that the decision has already been taken into action. Huntington-Whiteley was not topless and instead donned her own range of Marks & Spencer's lingerie. It is believed that the decision could be overturned if the change causes a significant decline in sales. Tabloid executives refused to make any comment on the matter, however The Sun's head of PR, Dylan Sharpe, posted the following message to his Twitter account:

Page 3 will be in @TheSunNewspaper tomorrow in the same place it's always been - between page 2 and page 4. — Dylan Sharpe (@dylsharpe) January 19, 2015

The 'No More Page 3' Twitter account and its founder Lucy-Anne Holmes rejoiced at the prospect that their relentless campaigning has finally paid off.

You know when we said WE ARE DOING THIS... Well, sources say we might have done it! http://t.co/MKsMYYbL9f #BOOM — NoMorePage3 (@NoMorePage3) January 19, 2015

Thank you all so much for all your lovely messages! We're still digesting the news/potential news! — NoMorePage3 (@NoMorePage3) January 19, 2015

Topless images of women on Page Three were dropped from the Irish edition of The Sun in August 2013, with editor Paul Clarkson citing the reasons as 'cultural differences'. Lead image via Twitter/@NoMorePage3