Looking for The One can be difficult.

For both women and men, everyone can recall a lonely time while being single. Many of us attempt online dating, blind dates or even consider going on a television show to find love. Miss Great Britain Zara Holland was doing just that, appearing on ITV2 show Love Island to find a potential partner. Following the revelation that Zara was engaged in sexual activities on the show, Miss Great Britain announced on Twitter that the model would be stripped of her title.

pic.twitter.com/OLKQWSNjDh

— Miss Great Britain ® (@Official_MissGB) June 16, 2016

The organisation explains that it can no longer stand behind Zara as the ambassador for the competition following her actions and announces that the title of Miss Great Britain will now be handed to runner-up Deone Robertson. Twitter users were quick to point out the old-fashioned stance the organisation has taken regarding the situation.

@Official_MissGB would you do this if it was Mr GB?! No not a chance!!! #GirlShaming #SexIsNormal #Natural — Chlo (@ChloPark23) June 16, 2016

@Official_MissGB THATS AN ABSOLUTE JOKE. SHE IS A WOMAN. SHE CAN DO WHAT SHE WANT. ITS A NATURAL THING THAT HAPPENS BETWEEN TWO PEOPLE

— beth. (@imbethmorgans) June 16, 2016

Cannot believe they took miss Great Britain away from Zara ?? — georgia (@georgiaoberheim) June 17, 2016

Lol at Miss Great Britain losing her crown... being sexualised is only okay if someone else is sexualising you then? Your body your rules.

— Dogmeat (@Commander_Emu) June 17, 2016

Presenter of the show Caroline Flack even tweeted her surprise at the unusually harsh decision of the Miss Great Britain board.

Feel even more sorry for Zara now she's been de-crowned. She's a very sweet girl . What even is 'miss GB' ? Are we living in the dark ages ? — caroline flack (@carolineflack1) June 16, 2016

Zara Holland has yet to comment on the matter.

Image via Instagram