Say it ain't so.
McDonald's prices are going up for the first time in 14 years after the company announced that the cost of
classic cheeseburger has jumped from €1.50 to about €1.70.
The fast food giant
issued a statement informing its customers of the price increase on Wednesday morning, remarking that, "like many, we're having to make some tough choices".
As the press release acknowledges that "great value is important" to the brand and insists that they are as "committed to offering great tasting food at affordable prices" as they were when they first opened.
The prices of some of its most
popular products will be increased.
Breakfast food, main meals, coffees, and McFlurrys are set to increase and Chicken Mayo and the McNuggets share box will also be dearer.
Citing inflation as the primary reason, they confirmed that from Wednesday, July 27, they will be "increasing the price of [their] cheeseburger for the first time in over 14 years."
McDonald's warned that their menu prices were likely to go up more than once following rising costs back in January, and while they have assured that many prices will "remain unaffected", they have admitted that most will "continue to vary across our restaurants."
The chain concluded its statement by saying "We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business."
