The tragic incident occurred in the UK.

A cinema-goer has died following a freak accident involving an electronic chair in a Birmingham cinema. As reported by Birmingham Live, the man dropped his phone in the Gold Class section of the VUE cinema screen at the end of the movie. He bent down to retrieve it, but when he did, the electric seat's footrest clamped down on his neck. According to the report, both he and his partner tried frantically to release him, and eventually, the footrest was broken and he was freed.

Emergency services at Vue Cinema Star city - appears to have been "freak accident", cinema management not giving any further details - fire crew just left with cutting gear, police and ambulance crew on scene now. pic.twitter.com/3s2jrCUhlr

— tony adams (@tonyadams_press) March 9, 2018

The man was immediately taken to hospital following the incident, which took place on Friday 9 March. On Tuesday evening, VUE confirmed that the man had died from his injuries on Friday 16 March. A spokesperson for Vue said: "A full investigation into the nature of the incident is ongoing. Our thoughts and condolences are with the family who have our full support and assistance." A spokesperson for the Head of Environmental Health at Birmingham City Council said: "The City Council’s Environmental Health team were notified of this incident and a Health and Safety investigation has begun. "We are unable to comment further at this stage, as the investigation is ongoing."