Kinder is once again under fire for their Kinder Surprise egg product.

Packaging the eggs in blue and pink wrapper to coincide with toy racing cars and Hello Kitty trinkets, people deemed these products "sexist" and "gender specific" by having one marketed towards boys while the other was marketed towards girls. In the companies advert for the product, viewers were appalled calling it "dated" as it only shows a young boy playing with the Hot Wheels car toy, before then showing the two different styles of egg available. The toy car comes alongside the blue egg.

Rhetorical question: Why are Kinder putting Hello Kitty toys in pink eggs, cars in blue?

I like Hello Kitty AND pink & it's the 21st C.? ? pic.twitter.com/X6qVVFZdTs — Andy Smart (@djcolatron) September 25, 2017

I appreciate I’m a feminist icon and sensitive to such matters but Kinder, do we really need blue eggs and pink eggs in this day and age?

— Stuart Brumhill (@stub67) October 10, 2017

why are we still in an age where pink kinder eggs have hello kitty and blue have hot wheels...just give everyone a yoyo and be done

— Jess (@jessiemalibu) September 27, 2017

See Kinder eggs were better when it was just an orange egg and you got a fun toy. What all this pink egg and blue egg crap? Pfft. pic.twitter.com/vrp71PaH7v

— Ghoulans (@tootsdeville) October 10, 2017

Kinder Egg advert: pink eggs & Hello Kitty characters for girls & blue eggs and cars for boys. I forgot we are in the 1970s #GBBO

— Charlie Proctor (@MonarchyUK) October 10, 2017

Although Kinder has not labelled these products specifically for boys and girls, people are raged at the fact they chose colours which are attached to such "gender stereotypes".