She had over 3 million followers on Instagram

The star, whose real name was Helen Vanwinkle, rose to fame online with her colourful and joyful content.

Her death was announced in a statement on her Instagram account.

“Yesterday, an era ended and a star ascended,” it read.

“My great grandmother Helen Ruth Elam Vanwinkle danced her way to heaven.

"She was joy, rebellion, and tenderness wrapped in one. The crown is eternal, & her love on many realms will live forever.

"This isn’t a goodbye, this is a See ya later my superstar."

Vanwinkle's online fame originated in 2014, when her great-granddaughter shared a photo of her in a colourful tie-dye top and cutoff shorts.

The post quickly blew up, and from there Vanwinkle went on to become one of the internet's most joyful creators, and rubbed shoulders with A-listers.

She attended the VMAs alongside Miley Cyrus, and was followed on Instagram by celebs such as Rihanna and Gwen Stefani.

Vanwinkle celebrated her 97th birthday in July, and shared a post in her pyjamas alongside cake and Labubus.