And there we were thinking that you couldn't improve on perfection.
Dolmen, an Irish company, has been charged with changing Guinness's branding across the globe.
Luckily, the Black Gold itself will stay the same, and the changes come after the decision to change the famous harp logo earlier this year.
Chris Murphy, design director and CEO of Dolmen, said: "We are thrilled to have been invited by the Guinness Global Brand to collaborate as strategic partners with other leading create agencies on the design, development and delivery of an exciting new vision for how Guinness shows up in bars across the world to consumers.
"Guinness is such an iconic, well-known brand and it’s a wonderful opportunity for us to collaborate with a company that has displayed a consistent commitment to excellence for centuries."
Over 10 million glasses of Guinness are consumed daily across the world, and there are breweries in Ireland, Malaysia and three in Africa.
It is sold in over 150 countries worldwide.
Tributes poured in Coronation Street star and original cast member Alan Rothwell has died aged 89 with the show paying tribute to the actor. As well as appearing in a number of shows, Rothwell was most well known for being one of the original cast members, starring in the show since its inception in the […]
“It’s really frustrating, and there’s a helplessness that people can feel.” Emily Blunt has shared she feels ‘exhausted’ as she reveals she suffers from an unusual health condition that has her struggling to say her own name. The Devil Wears Prada star opened up about her condition when she was a guest on NBC’s Today […]
“As the numbers fall, I think we will up the rate of commission.” Ryanair CEO Michael O’Leary is set to raise Ryanair staff’s bonus for spotting and charging passenger’s oversized baggage. In an bid to reinforce its baggage policy, the airline CEO said there will be an increase in commission given to staff who catch […]
