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26th June 2018
11:27am BST
“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a large number of mediums. This is the first time a complaint about an influencer / blogger has been adjudicated on by the Complaints Committee. "Over the past few years, we have spent considerable time highlighting awareness in relation to advertising best practice within this space to ensure all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms."https://www.instagram.com/p/BkdQg1JnOGA/?taken-by=rosieconxxx Twomey added that last year, the ASAI introduced guidance to ensure Irish consumers are not "misled by influencer marketing through online advertisements on blogs and social media websites." Connolly said that Rimmel approved the images and that the complaint should be addressed to them. The brand said that the post was "... not intended to mislead and they had removed it because it did not reflect their values as a brand." They have also said they will "strongly monitor" all paid posts in the future.
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