Eager shoppers have already descended on the store.

Earlier today the long-awaited Penneys store at the Square Shopping Centre in Tallaght, Co. Dublin was officially opened by Taoiseach Micheál Martin, making it the first new Penneys store to open in Dublin in six years. This follows the opening of Penneys Liffey Valley back in 2016, and in total, the retailer’s 37^th store in Ireland. The new Penneys store at the Square Shopping Centre is located on the ground floor, and is one of the largest fashion stores at the shopping centre with 43,500 square feet of retail space, as well as a dedicated beauty salon, Nails, that sits inside the store. The new store has resulted in the creation of 300 new jobs for the area and is part of Primark’s commitment to invest €250 million in Ireland over the next 10 years. Commenting at the Tallaght store opening, Taoiseach Micheál Martin said: “Penneys is at the centre of Irish and international retail, and its success continues to prove how valued the brand is in our lives in Ireland. The jobs announced today is testament to Primark’s strength and continued growth. Penneys is a significant employer in Ireland and internationally, and its growth brings footfall back to our towns and cities in Ireland. I congratulate all at Primark on today’s opening in Tallaght and wish this beloved retailer continued success.” https://www.instagram.com/p/Cihkfbxj0Y5/ Paul Marchant, Chief Executive of Primark, also said: “Today is a proud day for everyone at Penneys as we open our brand new store in Tallaght and continue to expand in our home market. We are thrilled to welcome our colleagues and customers into this new store to experience the best of fashion retail. We know our customers have been waiting for Penneys at The Square for a long time and we are delighted to finally open our doors to this great community. We now know more than ever how much it matters to our customers that we stay true to our mission of offering something for everyone at prices that are affordable to as many as possible. Our continued growth demonstrates the confidence and commitment we have in our Irish business, and we are proud to continue to play our part in supporting Irish cities, towns and communities.”

International expansion

As well as the opening of the new store in Tallaght, this is a significant week for Penneys and Primark, as the Irish retailer as it continues its international expansion; Primark opened its second store in the Czech Republic yesterday in the city of Brno, and tomorrow it will open its 56^th store in Spain, in San Sebastian, bringing the total number of Primark stores to 408 globally.