Nissan has launched its Drive to Fight Breast Cancer campaign in the hope of raising money for Breast Cancer Ireland.

The car company has revealed that it will make a €50 donation to the charity each time someone takes a test drive at their local dealership during the month of October.

Speaking about it Aisling Hurley, the Director of Development at Breast Cancer Ireland, said: “We are delighted to be part of Nissan’s Drive to Fight Breast Cancer campaign.

“It’s a very generous and creative way of raising funds. Everyone knows someone who has been affected and this campaign costs the consumer nothing, but time, yet it will help significantly in our race for a cure.”

Both Nissan and Breast Cancer Ireland will be hoping to repeat last year’s success which saw over €80,000 raised.

Those who want to get on board and book their test drive can do so by logging onto www.nissan.ie now.

Model Roz Purcell helped to launch the campaign (photo credit: Paul Sharp).