Marketing at its finest.
There's a fierce bite in the air because winter is definitely here, but one Derry coalman is doing his very best to make the best out of a bad situation.
As reported by the
Derry Journal , local entrepreneur Kevin O’Kane has come with a slogan that's as good - if not better - than 'Just Do It', 'Because You're Worth It' or 'Probably the best beer in the world'.
Kevin uploaded the following images of his latest marketing strategy to to his
Facebook page and it has spread like wildfire.
It's easy to see why.
