A woman has taken to Facebook to share her outrage at a set of scales that seems to promote anorexia.
The scales are being sold by British discount chain B&M and are adorned with the slogan “Nothing Tastes As Good As Skinny Feels.”
The quote was attributed to Kate Moss in 2009 who was criticised at the time for promoting an unhealthy lifestyle. The slogan is widely understood to have been adopted by “pro-anorexia” communities online.
Facebook user, Rachel May Shevlin was one of the first to comment on the item in a Facebook post that has now been shared over 2,000 times.
She writes:
“Would anyone like to join me in writing to b&m to tell them *how lovely to see the phrase I said to my teenage/ young adult self that also led to me calling myself a 'fat , disgusting waste of oxygen' often before self-harming just because I had dinner, sold in their shops ON FRICKIN SCALES so other impressionable young minds can suffer the same self-hatred?”
Other social media users have agreed that the scales are triggering. One twitter user writes:
“B&M using pro-anorexia quotes on scales, is there intelligent life left anywhere?”
According to
The Independent, A B&M spokesperson said: “We have asked our supplier to withdraw this particular quotation from this range of novelty £3.99 weighing scales."