Why is everyone talking about underconsumption?

We all know how exhausting it is to have products constantly pushed on us via social media

As much as I love my retail therapy, I'll admit that it can feel overwhelming to be surrounded by clutter fill with the things I've bought on impulse.

However, there has been a new and refreshing trend on TikTok that I can absolutely get behind.

People are posting videos of their minimalistic lifestyles, showing the old clothes they still wear and their everyday makeup products.

@dainty.nugs Some underconsumption tips ive been trying to follow this year, i am actually spending WAY less already than last year on material items and way more on experiences, traveling, hobbies and spending time with loved ones! #underconsumption #deinfluencing #underconsumptioncore ♬ original sound - speedz!

I used to think it was weird to only have my everyday basics make up as my entire cosmetic collection. But, now I know it's not reasonable to have a surplus of products.

Many have also pointed out how wasteful it is to over consume. Chances are we won't wear nearly half of what we buy, and things like makeup and skincare will expire.

However, a few people have pointed out that social media is truly skewing our perception of real life.

One user said: "This is going to be the most pick me thing I'm ever going to say, but underconsumption on TikTok is my everyday life."

It shouldn't be surprising if someone's had the same winter boots for the past three years, or doesn't replace their phone every time a new version comes out.

Even so, underconsumption is definitely a trend to get on board with. Here are some ways you can start:

• Throw out all your old and expired makeup and skincare. Recycle anything you can, and give away products you won't use to a friend.
• Buy clothes with intention - remind yourself of what you already own and set a budget.
• Use the 48 hour rule - if you want to buy something, give yourself 48 hours to decide. If you still want to buy it after, then you know it's not an impulse buy.
• If you're buying new homeware, books, or clothes, make your self throw something else away. That way you'll have to justify buying the new one.

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